So says Thomas Abraham, head of Hachette India.
Commercial fiction will be a significant genre in India. “We may not have a first- mover advantage but the market is changing from being a backlist one to a frontlist one,” said Mr Abraham. At 60-40, the ratio in favour of backlists (classics or bestsellers), India still compares badly to the rest of the world where 75-80 per cent of the business comes from new books. Mr Abraham also feels pricing, which hasn’t changed in a few years, will need to be raised steadily.
The mega promotion (author tours, publicity hype, and awards won by the authors) the front-list fiction titles in recent years might well be driving this trend.
The report also adds,
The Indian business under Hachette UK is already in discussion with authors and will be launching 20-25 books in 2009, with the full programme bringing out 75-80 titles a year by 2010, said Mr Thomas Abraham, Managing Director, Hachette Book Publishing India.
What are the prospects for first time fiction writers finding an outlet with Hachette
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