The Book Standard reports that Simon & Schuster have announced plans to enter India.
[Simon & Schuster] will launch an Indian publishing program in early 2007, following up on the opening of an office in New Delhi in 2006.A number of titles from Simon & Schuster’s U.S. and U.K. operations will be chosen to be published in English-language, Indian editions, which will be printed locally and priced, packaged and marketed for the Indian marketplace.
The first book in the program will be Mira Kamdar’s Planet India, set to be published in February from Scribner. Rahul Srivastava, Simon & Schuster’s regional sales manager for India, will oversee the program.
“India is one of the fastest growing English-language markets and a world-class economic dynamo with a highly literate populace,” said Jack Romanos, president and CEO of S&S. “An expanding presence there with dedicated sales, marketing and publishing capabilities will be vital to Simon & Schuster’s international publishing efforts in the years ahead.”
The article also adds an interesting piece of information on the growth of publishing in India.
“We’re the only group with no presence there—we sell in but we've got no one on the ground," Hachette UK Deputy CEO Peter Roche told The Bookseller in October. "India is the fastest-growing English-language market in the world.”Thomas Abraham, president of Penguin India, told The Bookseller that Penguin India had seen 27 percent growth over the past year. “Sales are going through the roof,” he said. “We've sold 20,000 of Vikram Chandra in hardback in a month and a half.”
If 20,000 copies were sold in 45 days, that's pretty good going for a 912 page book priced at Rs. 650 in India.
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Posted by: website | November 08, 2013 at 06:34 PM