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November 16, 2006


Vikram sathish

many books of same author & published by same publishers is Given either as exclusive or reprint to many wholesalers in india. many a times its difficult for book seller's to source the books as the concept of exclusive distribution & Imports are not organised in India. Books are available even with distributors who dont deal with those publishers & Indian subsidary.

even many indian subsidaries of well known Publishers in reality act only as book wholesaler's in India, they dont even hold minimum inventory of books which sell less.

alot of publishers even the wellknown dont do merchandising & marketing.
many publisher's representatives & executives even respond to small orders.this result in Infiltration of stocks through worldwide wholesalers,if this bouncing orders are catered with intrest total book sales in india would be much more higher than what it is today

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