Samsung India is gearing up to introduce the personal video recording (PVR) device in the Indian market. Targeted at the home segment, these machines would provide digital storing, reproducing and editing capability of video content right at the consumer level.
"We are looking at launching these PVRs in a couple of months time. We have already captured a lot of market share by introducing these machines in the US and the European markets. There are still a lot of homes that use VCRs and these machines would be targeted at replacing VCRs and providing much more digital capability at the consumer level," informed Samsung India VP, Vivek Prakash.
When launched, the company expects these PVRs to capture the existing market for VCRs in the country. "This device will provide a recording facility to the consumer, so that a user can program this device to record a TV program according to one's schedule," he added.
Typically, a PVR will have a hard disk capacity of 80 GB and the device will use around 10 GB to record an hour of program into the disk. "With High definition TV (HDTV) picking up as an emerging segment - this product is likely to do very well in this geography," Prakash explained.