Sales of DK Atlas, Feluda Comics and a few other Penguin titles

From The Bird (Penguin Group News) Volume 7 | December 2009

The incredible success of DK's Concise Atlas of the World has us all smiling. With over 223,000 copies sold in India through October and with orders for another 100,000 copies, we fully expect to sell 300,000 copies in 2009 — a brilliant way to finish the year.

The Allen Lane imprint was launched in India in November 2008 with the publication of Nandan Nilekani's Imagining India. Since its launch, the imprint has gone from strength to strength with each Allen Lane title being a bestseller, from Imagining India (55,000 copies) to A Better India: A Better World by N.R. Narayana Murthy (40,000 copies, published April 2009) to The Difficulty of Being Good by Gurcharan Das, (18,000 copies, published September 2009). Amartya Sen's The Idea of Justice, published in India in July, has also notched over 20,000 copies in sales.

Satyajit Ray's evergreen adventure stories of the professional detective Feluda enjoyed renewed attention and interest with Puffin India's The Feluda Mysteries Comic Book Series. The series enjoys many firsts: it is the first time Puffin India has launched a comic-book series, it is the first time the iconic character of Feluda has been available in the comic book format and it is the first time a major publisher in India has published such comics. Illustrated by the renowned artist Tapas Guha and scripted by Subhadra Sen Gupta, the first two titles in the series, A Bagful of Mystery and Beware in the Graveyard, were published in July 2009 and have sold over 12,600 copies each. By mid-2010 there will be six titles in the series.

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