DAIS has been set up by the Reliance group. The idea behind Reliance's foray into education through DAIS is described in their recent recruitment ad.
Situated in the Bandra-Kurla Complex, Mumbai, the Dhirubhai Ambani International School is funded by the Jamnaben Hirachand Ambani Foundation. Dhirubhai Ambani International School was established with the principal objective to provide the highest quality of education to about 1,000 students.
This is named after the late Dhirubani Ambani, founder Chairman of Reliance Industries Ltd. India`s largest business house. The school envisions delivering world-class education through continually benchmarking and setting new standard in learner-centric International Baccalacureate Organization of Geneva and the Local Examinations Syndicate of the University of Cambridge, offers K-12 education in a fully equipped, state-of-the-art commenced academic sessions from March 2003, has about 65 faculty on rolls and caters, at present, to 660 students and will have close to 1000 students by the year 2005. Having successfully launched the prototype international school, the Dhirubhai Ambani Foundation now wishes to embark upon expansion of its commitment to render high quality education by opening several similar intuitions in Mumbai and then in other Metros.
Education is also an infrastructure business like telecom, power and petroleum with the need for substantial investments and long gestation periods to bear fruit. I would have assumed that Reliance would have looked to experiment with a model where they could provide affordable, quality education to the masses, just like their attempts at affordable phone services. But unlike their telecom foray, they are focussing on the higher end of the education market and not the mass market.
The annual fee structure at the DAIS is way out of reach of the middle and even possibly the upper middle classes, ranging from Rs. 35,000 to Rs. 54,000 per year.
In their recent recruitment ads, they claim that the Mumbai school is a prototype and they are planning to replicate the model of the Mumbai school by opening more such schools across the other Metros. There is a huge opportunity for anyone who is able to develop a self-sustaining, scalable model for affordable, quality school education across the entire country. One hopes the Reliance group will attempt to do this sooner than later and not restrict itself to targeting the high income groups.